Enhancing the SiriusDecisions ‘Waterfall’ Model via The Left Brain Model
Two weeks ago, Left Brain Marketing unveiled The Left Brain Model (TLBM) – our firm’s take on how to approach structuring and building a modern demand generation program. One of the questions I’ve...
View ArticleDreamforce 2010: Demand Generation Insights ‘from the Cloud’
I spent last week in San Francisco attending Dreamforce 2010 (Twitter: @dreamforce). The event was nothing short of impressive. With 87,200 customers and $1.7+ billion in annual revenue,...
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Why Do (Well-intentioned) B2B Demand Generation Efforts Fail?
David Raab outlined in a recent blog post his current research around the state of the B2B marketing automation marketplace. Raab estimates total spending on B2B marketing automation platforms in 2010...
View Article5 Ways to Use Social Media for B2B Demand Generation
I‘m excited to announce that Barbra Gago — formerly with Genius.com and Cloud9 Analytics — is joining Left Brain as a key member of our demand generation strategy team. Barbra brings great expertise...
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B2B Demand Generation Insights from OMS 2011
This past week I spoke at and attended the annual Online Marketing Summit event (Twitter: #oms11, @OMSummit), which was held February 7-11 in San Diego, along with a number of others from the Left...
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Revenue Performance Management and B2B Demand Generation: Connecting the Dots
One of the things I find exciting about modern B2B marketing is that not a day goes by without rapid change and new thinking. It’s a great time to be a B2B marketer, but it’s also a quite challenging...
View ArticleB2B Demand Generation Takeaways from SiriusDecisions Summit 2011
Once a year the demand generation ‘glitterati’ – i.e., the major thought leaders, the vendors and the packs of in-the-trenches B2B marketing and sales practitioners … a lot of them – all descend upon...
View ArticleThe Real Cost of Retaining a Legacy Approach to B2B Demand Generation … And...
On September 19, I am releasing my new book, Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model. (As a note, it will be available in hardcover via Amazon,...
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21 Ways to Distribute Content
This week I had the pleasure of presenting at the very first Content Marketing World! It was very exciting, a lot of great content marketing, social media experts and authors attended and spoke about...
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Post-Dreamforce 2011: Has Marketing Automation Moved Us Any Closer to...
The central theme in my evangelism over the last few years has been stressing the importance of B2B marketers’ adopting a more ‘buyer-centric’ approach in their demand generation efforts – or as I...
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