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Post-Dreamforce 2011: Has Marketing Automation Moved Us Any Closer to...
The central theme in my evangelism over the last few years has been stressing the importance of B2B marketers’ adopting a more ‘buyer-centric’ approach in their demand generation efforts – or as I...
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21 Ways to Distribute Content
This week I had the pleasure of presenting at the very first Content Marketing World! It was very exciting, a lot of great content marketing, social media experts and authors attended and spoke about...
View ArticleThe Real Cost of Retaining a Legacy Approach to B2B Demand Generation … And...
On September 19, I am releasing my new book, Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model. (As a note, it will be available in hardcover via Amazon,...
View ArticleB2B Demand Generation Takeaways from SiriusDecisions Summit 2011
Once a year the demand generation ‘glitterati’ – i.e., the major thought leaders, the vendors and the packs of in-the-trenches B2B marketing and sales practitioners … a lot of them – all descend upon...
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Revenue Performance Management and B2B Demand Generation: Connecting the Dots
One of the things I find exciting about modern B2B marketing is that not a day goes by without rapid change and new thinking. It’s a great time to be a B2B marketer, but it’s also a quite challenging...
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B2B Demand Generation Insights from OMS 2011
This past week I spoke at and attended the annual Online Marketing Summit event (Twitter: #oms11, @OMSummit), which was held February 7-11 in San Diego, along with a number of others from the Left...
View Article5 Ways to Use Social Media for B2B Demand Generation
I‘m excited to announce that Barbra Gago — formerly with Genius.com and Cloud9 Analytics — is joining Left Brain as a key member of our demand generation strategy team. Barbra brings great expertise...
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Why Do (Well-intentioned) B2B Demand Generation Efforts Fail?
David Raab outlined in a recent blog post his current research around the state of the B2B marketing automation marketplace. Raab estimates total spending on B2B marketing automation platforms in 2010...
View ArticleDreamforce 2010: Demand Generation Insights ‘from the Cloud’
I spent last week in San Francisco attending Dreamforce 2010 (Twitter: @dreamforce). The event was nothing short of impressive. With 87,200 customers and $1.7+ billion in annual revenue,...
View ArticleEnhancing the SiriusDecisions ‘Waterfall’ Model via The Left Brain Model
Two weeks ago, Left Brain Marketing unveiled The Left Brain Model (TLBM) – our firm’s take on how to approach structuring and building a modern demand generation program. One of the questions I’ve...
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